When I had my kids I left my life in advertising to focus on my family. I began designing t-shirts, using the name Hip Tot, for little ones with images based on the direct mail campaigns I worked on for so many years, like a burst with ‘NEW’ in it.
in 2006 a local mom and I open a second hand kids store with a community space, Still HIp. Along with store duties, I was in charge of branding and marketing. Still Hip closed it’s doors in 2011.
Hip Tot Music Fest was my next endeavor. A live concert series for families. I partnered with a musician who was responsible for all the bands needs and I used my skills to brand and market the events. The series lasted 4 years and received recognition from local news outlets and publications. The events were also nominated and awarded Best Family Music Event in Time Out Kids 2 years in a row!
Still Hip Vintage came about as a way to earn extra income by selling items with my designs and vintage goods acquired from my father.